Privacy policy
Privacy Policy
1. Who we are
Grace of Mayfair is the data controller responsible for your personal data. You can contact us at:
Email: info@graceofmayfair.com Website: graceofmayfair.com
By accessing and using this website, you acknowledge and accept this Privacy Policy.
2. Our legal basis for processing your data
Grace of Mayfair processes your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We process your data on the following legal bases:
- Performance of a contract — to fulfil your orders and manage returns
- Legitimate interests — to improve our services and prevent fraud
- Consent — for marketing communications, which you may withdraw at any time
To withdraw your consent, please email info@graceofmayfair.com. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
3. What data we collect and why
We collect and use your personal data for the following purposes:
- To process and fulfil your orders, including delivery and returns management
- To send transactional notifications related to your order, including order confirmations, shipping updates and delivery notifications
- To send abandoned cart reminders and product review requests
- To send marketing communications and newsletters, where you have given your consent
4. Accuracy of your data
You are responsible for ensuring the personal data you provide is accurate and up to date. Grace of Mayfair reserves the right to suspend access to services where false or inaccurate information has been provided.
5. How long we keep your data
We retain your personal data for as long as necessary to provide our services and comply with our legal obligations. Once no longer required, data is securely deleted or anonymised in accordance with applicable retention periods under UK law.
6. Your rights
Under UK GDPR, you have the following rights regarding your personal data:
- The right to access your personal data
- The right to rectification of inaccurate data
- The right to erasure ("right to be forgotten")
- The right to restriction of processing
- The right to data portability
- The right to object to processing
- The right not to be subject to automated decision-making
To exercise any of these rights, please email info@graceofmayfair.com with your request and proof of identity.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Information Commissioner's Office ico.org.uk 0303 123 1113
7. International data transfers
In the course of our operations, your personal data may be transferred to service providers located outside the United Kingdom, including logistics and fulfilment partners. Where such transfers occur, Grace of Mayfair ensures appropriate safeguards are in place in accordance with UK GDPR requirements.
8. Data security
We take the security of your personal data seriously. Grace of Mayfair implements appropriate technical and organisational measures to protect your data against unauthorised access, loss, alteration or disclosure.
While we take every precaution, no method of transmission over the internet is entirely secure. We commit to maintaining confidentiality and treating your data with the highest level of care.
9. Cookies
Our website uses cookies to track items placed in your shopping cart, including when you have abandoned the checkout process. This information may be used to send cart reminder notifications where you have consented to receive them.
10. SMS and email marketing
Where you have opted in to receive marketing communications, we may contact you by email or SMS with information about new arrivals, exclusive offers and seasonal edits. You may unsubscribe at any time by clicking the unsubscribe link in any email or replying STOP to any SMS.
11. Third-party links
Our website may contain links to third-party websites. Grace of Mayfair is not responsible for the privacy practices of those sites and we recommend reading their privacy policies carefully.
12. Changes to this policy
We reserve the right to update this Privacy Policy at any time. Where changes are significant, we will notify you by email or by posting a notice on our website. We recommend reviewing this page periodically.
13. Contact
For any questions regarding this Privacy Policy or your personal data, please contact us at:
info@graceofmayfair.com